'Tough love' for the advertising industry

As longtime members of the American Association of Advertising Agencies, otherwise known as the 4 A’s, the Lizards recently attended their national conference held in Laguna Niguel, CA, where advertising and communication experts provided some “tough love” for the advertising industry.

The conference focused on how the advertising industry needs to stop worrying about the rapid changes in the industry and strategically move forward with the challenges. As a forward-thinking, creative agency, the Lizards already consider themselves agents of change, and therefore embrace the evolving advertising landscape.

We understand that change makes people nervous, but we are here to help. As agents of change, we ask our clients, “what keeps you up at night” and then we create solutions to solve their business problems. These solutions 9 times out of 10, involve change.

In developing creative campaigns, we create communications, pathways and avenues to move people to act and make decisions and it’s our job to make sure those people act in a way that is positive and relevant to our clients and their businesses.

As speakers talked about how agencies need to change and adapt to the shifts in media, technology, and consumer behavior, we feel good knowing we are constantly changing and adapting to the marketplace to support clients’ needs.

And of course, we have made conscious efforts to learn as much as we can about the many new facets the digital world, such as social media, online networking, and interactive and are successfully applying the strategies to our client’s needs.