The Spirit of Listening

Often overlooked, listening is a critical aspect of business. Whether you’re selling a product or service, garnering new business or retaining current business, listening is a marketing strategy repeatedly left in the dust, behind its more popular alternative - talking.

In an age of conversational marketing, businesses are jumping online, but ignoring the customer’s voice. As professionals, we are eager to offer tips, strategies, advice and punch lines – but many of us are forgetting to stop and listen to our customers. Competition can be fierce, therefore businesses need to spend a significant amount of time listening to what their customers want, feel, need and know. This marketing strategy, when used correctly, can be a competitive advantage.

Savvy professionals know that listening to consumer’s voices includes everything from a face-to-face meeting to a phone call to a blog posting about a product or service. Listening is a simple tactic to gather valuable information from customers, manage the relationships and learn how to make better brand decisions. In today’s world of consumer control, it greatly benefits businesses to honor customer’s voices and serve them better by listening to what they have to say. Hint: This helps create brand loyalty.

So, in the spirit of listening, we want to hear what you have to say. Do you have a burning question about:

· How to make your brand memorable in the customer’s mind or how your brand can capture market share?

· Do you have a compelling idea that needs to be shared?

· Ever wonder how to position your company as an expert or leader in your select industry?

Ask away and the Lizards will do their best to entertain your brewing questions and comments. Speak up! We love to listen.